Apalya brings IPL 5 on mobile
By insightVAS - Wed Apr 04, 5:34 pm
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Apalya Technologies, pioneer and leader in mobile video streaming delivering more than 150 plus million minutes and the leading mobile TV service provider for all telecom service providers, yet again, will provide exclusive, mobile, video streaming for all the matches of the 5th edition of the IPL. This will be the fourth consecutive year the company will be streaming the IPL.
Apalya Technologies, this year again, through its platform will enable sports fans to catch all the DLF IPL action real-time on their mobiles even when they are ‘on-the-move’. Subscribers will be able to watch it on the mobile through their existing mobile service providers, as Apalya has tied-up with all the leading telecom partners in India to enable the DLF IPL Mobile stream on the existing Mobile TV service. To avail this, subscribers can SMS TV to 58888.
Speaking about this alliance, Vamshi Krishna Reddy, co-founder and CEO of Apalya Technologies said, “We are happy to announce that we are yet again the Official Mobile Streaming Partner for IPL 2012. This year we aim to cross 10 million subscribers with IPL V and expect the viewing minutes to more than double. Thanks to the evolving 3G network, better and stable 2.5G network coupled with advanced smart phone proliferation in the market, mobile TV has been a big success among consumers who are always on the go.”
With emerging technologies and growing mobile video viewing habits, India records over 200 million video views a month on mobile devices and Apalya is all set to capitalize the opportunity to tap the interest of the youth, allowing them mobile video viewing for various popular events. During the World Cup season in April 2011, Apalya generated 17 TB of streaming and with close to 50 minutes of usage per user for the 6 matches India played.
Currently, Apalya powers mobile TV for all the major telecom service providers in India and has also launched its services with leading operators in Sri Lanka and Indonesia.
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