Broadband: key drivers & opportunities in rural India
By Nitesh Sharma - Thu Nov 24, 2:20 pm
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Rajeev Gupta, Sr. Vice President (Telecom) at Sai Infosystem (I) Ltd is an officer of 1992 batch of Indian Telecom Services cadre, Department of Telecommunication, Government of India with 16-years of cross-functional experience in Strategic Network Planning, Fiber back-haul laying, site acquisition, Network Roll-outs, Purchases & Commercial matters, business process restructuring, Order Management, Order Fulfillment & Service Assurance.
insightVAS brings to you his valuable reservations on the ‘Broadband: key drivers & opportunities in rural India’. He explained in detail about the different aspects of the Broadband penetration in the rural regions of country. Find out:
1. Opportunities in Rural India
Emphasising on the importance of rural region in broadband penetration in India, Rajeev Gupta flaunted a quote by Sam Pitroda, “If Bangalore is the back office of America, rural India should be the back office of urban India. There are lot of young kids in rural India who are equally smart. You give them connectivity; you move a lot of back offices to rural India and it will happen”.
2. Key drivers & policy
“We require enabling policy framework in transforming rural region into fully digitalized and informative society. Govt. and policy makers need to come up with technologies (matured ones and evolving ones), definitive plans for network building and rural applications to bridge rural-urban divide and increase productivity”. He added, “Policy makers and industry players are all poised to aboard the bandwagon.”
3. Broadband Value Chain
“For effective broadband penetration in rural India, there is a need to build a broadband value chain that should consist of value creation (relevant content), value transportation (Wire-line and Wireless networks) and value consumption (user friendly, real time, on-demand access through customer devices)”.
“To build broadband value chain, we must know the profile of rural consumers and in what way they prefer to use the applications”
4. Rural Broadband Devices
“Delivery of content fully depends on the devices that a user has. Thus, we need to build devices for rural market and these should be simple, rugged, affordable, power efficient and video based”.
5. Relevant, vernacular, contextualized video based content
“It is not the scarcity, but the local contextualization of information that makes it valuable to rural population. In case of offering content to the farmers in these regions, content providers tend to deliver content like a library, as farmers prefer interaction in their vernacular language. There is mismatch between content aimed at farmers and the way farmers make decisions.”
“Another factor is peer pressure, which motivates them to use broadband in their particular interests. They start using Broadband in groups, following their peers using it. Also, effective learning happens when someone leads and facilitates, for example, online mentors (through Video Call Centers) and social networking among rural people.”
“Thus, there is massive opportunity in contextualization of content, creating videos of conversations and delivering them as VoD. We have to keep in mind that broadband growth in Indian rural region is contextualized video content driven and devices driven.”
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