12:54 am - Wednesday 22 November 2017

IDC: Smartphone sales increased by three fold in India, Samsung remains at top

By insightVAS - Fri Aug 30, 6:29 pm

According to the report released by IDC, the Smartphone shipment has grown over 50 percent and sale increased by threefold in second quarter of 2013. Samsung holds the supreme position with a market share of 26 percent followed by Indian phone maker Micromax and Karbonn that took the second and third positions cornering market shares of 22 percent and 13 percent, respectively in last quarter according to the report.

The Big Screen smartphone known as Phablets (with screen size between 5 and 6.9 inches) have cornered 30 percent of total shipments, according to an International Data Corporation (IDC) report.

As per IDC AP Quarterly Mobile Phone Tracker, vendors shipped a total of 9.3 million smartphones in 2Q13 compared to 3.5 million units in the same period of 2012. 2Q13 grew by more than 50 percent over the units shipped in the first quarter of 2013 (1Q13).

The phablets, grew 17 times YoY and the phablet share grew to 30 percent of the smartphone market in 2Q13.

As the largest feature phone market in APeJ and second largest for smartphones, India recorded a 21 percent growth YoY and a modest 4 percent growth quarter over quarter (QoQ) for total mobile phones, with the share of feature phones sliding further to make 85 percent of the total market in 2Q13.

Though Samsung and Nokia still dominate the Indian market, the later’s share has been steadily dropping, mainly driven by intense competition from local vendors. Amongst the local vendors, most of the bigger ones have successfully transitioned their lead in feature phones to smartphones, including Micromax, Karbonn, Lava, Intex and Celkon.

“The growth in the India smartphone market is driven by consistent performance by local vendors who accounted for more than half of the total smartphone market in 2Q13. These vendors have been scaling up operations owing to rising migration of the user base from feature phones to smartphones,” says Manasi Yadav, Senior Market Analyst with IDC India.

The trend of dual-SIM smartphones is noticeable, coupled with big screens, in the affordable segment. “The key for growth in this market, as with most emerging markets, is a low-priced phone equipped with a large screen and dual SIM slots,” says Kiranjeet Kaur, Senior Market Analyst with IDC’s Client Devices group.

“The dual SIM phenomena, which had accelerated the growth of local vendors in feature phone, turned to dual SIM smartphones flooding the Indian market. Topped with an attractive sub-US$200 price tag, these smartphones are highly attractive,” she added.

According to IDC, the share of sub-US$200 smartphones in 2Q13 accounted for two-thirds of the total smartphone market.

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