12:45 pm - Wednesday 18 October 2017

Idea offers its Delhi customers freedom to choose benefits from a recharge

By insightVAS - Wed Jul 10, 3:43 pm

Idea has introduced Choice Recharge in Delhi that offers freedom to its customers to decide the benefits they want from a recharge. A single recharge of Rs 25 provides Idea users the option to choose from four different options including, Local Idea Night Minutes, STD & Local SMS and Mobile Minutes.

Launching the new offers, Sanjeev Govil, Chief Operating Officer–Delhi & Haryana, Idea Cellular said, “The new ‘Choice Recharge’ offers the benefit of choosing what the customer wants; the convenience of just using a single recharge for an umbrella of offerings; gives the option of experimenting with different options and try out new plan with every recharge; and the low value of the recharge enables quick purchase decision. We are hopeful that our efforts will continue to be well received and appreciated.”

Choice recharge offer comes with a ‘pack on pack’ feature, which allows subscribers to avail other options as well by going for another recharge of the same value.

Similar offer was launched by the operator in Tamil Nadu in the month of May.

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