Jump Games creates mobile game for Bhojpuri film Dil le Gayi Odhaniyawali
By insightVAS - Tue Jun 12, 3:14 pm
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For the very first time in the history of Mobile Gaming, Jump Games a leading International developer and publisher of mobile games, apps and content creates a mobile game for Bhojpuri Blockbuster – Dil Le Gayi Odhaniyawali. Pioneering initiative for the Bhojpuri market which is estimated to be a seventy five to Eighty million industry and has a penetration of an average 200 million feature mobile phones, this alliance offers an excellent opportunity to both partners – JUMP GAMES and Balaji Cinevision. Pvt. Ltd. The game goes online today and can be downloaded across all mobile operators. The game will be available on all leading operators like Vodafone, BSNL, Idea, Docomo, etc. It has been made for Java, Blackberry & Android technologies .
Both partners see excellent synergies with JUMP Games known for their state of the art, highly engaging local IP’s offering audience’s Indian themed gaming experiences like no other. Similarly the film Dil Le Gayi Odhaniyawali is a blockbuster and features Bhojpuri biggies like Khesari Lal Yadav and Anjana Singh who have an enormous fan following and the fans would love to have longer association with them at a mere click of a button. Offering the closest replica of the film, the experience promises to transform a user’s mobile to a theatre screen and make it a similar kind of action and thrill as the movie.
Similarly, for Balaji Cinevision Pvt. Ltd, this allows for an extension to the film, creating a critical and highly increasing touch point amongst its consumers.
Dil le gayi Odaniya Wali is a romantic drama directed by: Arvind Chaubey starring Bhojpuri sestation Khesari Lal Yadav of Sajan Chale Sasural fame and Anjana Singh.
The mobile game created on the peg of action, has all the masala of a Bhojpuri flick where the protagonists are in love and the female protagonist’s father opposes the relationship and wants to kill the male protagonist. The user can take on the avatar of the hero – Khesari and beat up the bad guys to take home his lover, killing a specific number of men in each level will let you complete the target and push to the next level. The game is highly engrossing and keeps one going with stick to throw, red bars representing time alerts various real life hurdles like speeding cars, a thrown rock and barking dogs keep adding to the thrill.
Additional features created by JUMP Games include an action packed game with Vivid graphics, Simple controls for pick-up and play and innovative hurdles to make the chase more exciting.
Speaking about this particular launch of the game, Mr. Chaitanya Prabhu, Business Head India, Jump Games says “Backed with the huge expertise and hit deliveries with movie based IP’s for Hollywood films like Real Steal ,Mirror Mirror and Bollywood blockbusters like 3 Idiots, Bodyguard ,Singham and may more this film marks our entry into the burgeoning Bhojpuri market. With a very loyal audience base who are passionate and ardent lovers of their films and actors, JUMP Games is very excited to create this offering and is confident of it being received excellently. We look forward to creating more clutter breaking and unique mobile engagement games for brands.”
Mr. Arvind Chaubey, Director –Dil Le Gayi Odhaniyawali said” Our movies have a very loyal fan following and each fan wants to be related to the movie in some way or the other. Since Mobile has a vast reach we decided to get a mobile game made for the movie, this way the fans can live the actors life and experience the thrill first hand on the other hand we get to reach a much wider audience. Our association with Jump has been really satisfactory they have understood the nerve of the movie and the Target Audience really well and made the game character look very live and engaging.”
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