LINE app surpasses 300 million users across globe
By insightVAS - Tue Nov 26, 12:43 pm
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LINE, the free call and messaging app has announced that the user numbers for the app have exceeded 300 million worldwide. Since launching on June 23, 2011, LINE has gained universal acceptance as a communication app with its rich voice and video calls, and sticker messaging features.
Currently, the company is focusing on the acquisition of new users in India, Turkey, and West European countries including France, Germany and Italy by conducting localized promotional activities and strengthening partnerships with local mobile network operators and device manufacturers. In India, where the smartphone market is expanding rapidly, the offering of localized content and stickers featuring local celebrities has allowed to LINE to achieve an impressive 10 million users only three months after officially entering the market. A total of 20 million users in the country is anticipated before the end of 2013.
Akira Morikawa, CEO of LINE Corporation, commented, “We are extremely pleased to have achieved our target of 300 million users for the year in such a short time after clearing the 100 million user mark only in January.
As the global market shifts towards smartphones, LINE has made its mark by providing value as a tool that stimulates communication through its expressive sticker messages, convenient voice and video calls, and games that users can enjoy with their LINE friends, setting it apart from other simple communication tools that merely function as text messengers.
We will continue to explore all possibilities of communication in order to develop even more new features and constantly enhance our service quality. We aim to achieve 500 million users within 2014, and to develop LINE into the world’s top communication service.”
LINE will work towards further enlarging its user base as a global communication service, and enriching the lives of its many users.
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