MobiKwik achieves One million downloads on Android App
By insightVAS - Thu Dec 12, 2:20 pm
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MobiKwik announced that it has reached the one million downloads milestone for its mobile wallet App on the Android platform. This makes MobiKwik the first consumer wallet company to achieve this milestone in its category.
MobiKwik reached this significant milestone in a time frame of 12 months from its launch. The company attributes this fast growth of the App to ease of use, convenience and security. The app is 700KB in size, that makes it the lightest in its category. It is one of the top four Shopping Apps on the Google Play store for Android.
Across all platforms the MobiKwik wallet App has more than 2 million downloads, and over 2 million transactions processed every month. According to the company, 50 percent of its business is through the Android App, while the rest is through its other platforms such as the website, mobile website, phone, and Apps on iOS and Windows.
Bipin Preet Singh, CEO & Founder, MobiKwik, said, “We expect to reach the next milestone of 5 million downloads for the Android app in 2014. We aim to develop the App into a complete wallet solution.” He further added, “Our projections indicate that in the next 5 years, more than 300 million Indians would attempt to do their first digital transaction using a smart phone. We hope that this first transaction will be completed via a MobiKwik wallet. For users who are getting on the Internet for the first time using their mobiles, the exhilaration of being able to pay and purchase something is life changing! That’s why we have a very loyal user base that is growing at more than 400%” year on year.”
To celebrate the one million-download milestone, MobiKwik has announced a limited time cash back offer of 10 percent to its MobiKwik wallet Android App users and has allocated Rupees 1 million for this campaign. Users can avail the cash back by using the unique promo code – MILLIONCLUB.
This offer will be run till Dec 31st 2013.
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