05:37 pm - Friday 28 April 2017

MVAS market in India to grow at a CAGR of 22.13 percent, reveals Technavio

By insightVAS - Mon Nov 11, 7:15 pm

The research advisory firm, Technavio in its study ’Mobile Value Added Services Market in India 2014-2018′ predicted that in India MVAS will grow at a compound annual growth rate (CAGR) of 22.13 percent over the period of 2013-18.

The finding suggested that companies dominate MVAS market include Comviva Technology, CanvasM Technology, Hungama Digital Media Entertainment, IMImobile, One97 Communications, OnMobile Global, ValueFirst Digital Media and Spice Digital.

The study revealed that the growth is supported by increasing mobile user base, reduced tariffs of data plans, availability of smartphones and tablets at much cheaper rate. The MVAS market in India is poised to fuel further with initiatives such as m-governance applications.

The report also includes market size of MVAS market in 2016, SWOT analysis of major vendors, market trends, and challenges and opportunities. The Wipro and IAMAI earlier this year predicted that the MVAS market will reach $9.5 billion in 2015, with mEntertainment being the largest contributor to operator MVAS revenues.

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