05:37 pm - Friday 28 April 2017

Mxit launches messaging app in India

By insightVAS - Mon Feb 03, 4:44 pm

Mxit, South Africa’s mobile social network has launched its mobile instant messenger application in India.

Sam Rufus Nallaraj, CEO of Mxit India Pvt Ltd, said that Mxit enables users to avail services on feature phones which otherwise are available only on smartphones. He also said the Mxit would emerge as a major player in the country where 700 million out of 900 million mobile users have feature phones. “Our service turns even a normal phone into a smartphone,” he said.

The service is currently available in English and Hindi will also available in 10 different Indian languages including Telugu in six months. It supports operating systems like Java, Nokia, iOS, Android, Blackberry and Window Phone. It allows over 300 characters as compared to 140 characters in a SMS.

The company has roped in South African cricket legend and former India coach Gary Kirsten as brand ambassador.

The app can also leverage the power of the cloud to give some smartphone like features for its users. For instance, students will be able to use the app like a scientific calculator or periodic table with all the computing being done at the backend and not on the phone.

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