Ozone Media enters mAdvertising space; partners with Times Internet to create mobile destinations for brands
By insightVAS - Mon Apr 23, 11:22 am
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Ozone Media, one of the major ad-networks in India, have forayed into Mobile Advertising. Providing 360 Degree solutions to brands in the mobile space including development of content (App development, Creating Mobile Destinations for Brands) and support with the mobile ad-network on performance driven campaigns(CPM, Rich Media ,CPC, CPD).
Ozone Media has announced the launch with a blockbuster deal with Times Internet Limited as their exclusive sales partners for IPL 2012 WAP, Android and Blackberry Applications. Times Internet Limited has the Indian Premier League’s global internet, mobile and radio rights. On WAP, Android & Blackberry, Ozone is the exclusive advertising rights.
“Mobile advertising is expected to grow seven fold in the next five years. It is a lucrative opportunity and a natural progression for us. We endeavour to repeat the success of our display ad network in the mobile space as well and be the number one choice for advertisers. With an inventory pool of 40 million unique audience spread across premium publishers and our stellar relationships with publishers, this channel will be our next inflection point,” said Kiran Gopinath, CEO and Founder, Ozone Media.
“We are excited to partner with Ozone Media for our exclusive IPL 5 mobile channel inventory with a projected audience of 4 million unique audiences totalling to 80 million impressions. We needed a robust partner to channel our Mobile inventory sales. Our satisfactory association with Ozone Media on their display ad network has made them our first choice for our mobile ad inventory,” said Upen Roop Rai, Director, Times Internet Limited.
The targeting capabilities of the network can be tuned to platforms (iOS, Symbian, Android, Windows), Network Operators (Vodafone, Tata Indicom, Reliance, Docomo, Airtel), Handset manufacturers, location specific, mobile wapsite/apps and in touch screen and video streaming. The offerings value chain will provide for identifying the right audience/markets and budgets, planning the campaign to reach the identified audience, monitoring for optimization and post delivery analysis.
Mobile advertising currently accounts for a small share of the market, at INR 1 billion 2011 but is expected to grow significantly over the coming years to an estimated INR 7.6 billion in 2016 according to FICCI KPMG Indian Media and Entertainment Industry Report 2012.
“The challenge is to develop the market and set a growth momentum. While there is increasing demand, the advertising fraternity requires hand-holding for best utilization of the mobile medium,” said Sanjay Vasudeva, SVP Sales, Ozone Media.
Ozone Media has expanded fast in the past few months roping in premium publishers and attracting multi – million dollar accounts.
Over the past 6 years Ozone Media has built its reputation by providing advertisers and publishers in-depth analysis of the campaigns that run on its network. Headquartered in Bangalore, Ozone Media has offices in Mumbai, New Delhi and expanded to US in 2011.
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