RELIANCE GAMES expands its footprint to Korea and Japan
By insightVAS - Tue Mar 12, 1:09 pm
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It has acquired two Japanese mobile game development and publishing company
Reliance Big Entertainment, a part of ADAG Reliance group has announced that RELIANCE GAMES is expanding in the gaming destinations like Japan and Korea. The company has announced the acquisition of a mobile game development and publishing company in Japan and a mobile game development studio in Korea, thereby augmenting its footprint in the global mobile gaming industry.
The recent ingress of Reliance Games into Japan and Korea will play a pivotal role in the company’s international roadmap. The Japanese and Korean business set-ups give Reliance Games direct access to the two largest mobile gaming markets known to the world.
In Tokyo, Japan, Reliance Big Entertainment Pvt. Ltd has through its subsidiary Reliance Big Entertainment Japan Co. Ltd. fully acquired the gaming division of Funnel Japan along with its team and all the IPs under development and has created Reliance Games Japan. The company in Japan will be responsible for development & publishing of games for the local market.
Simultaneously, in Busan, Korea, Reliance Big Entertainment Japan Co. Ltd has also bought a majority stake of 51% in the gaming studio Bluesom Inc. As a part of the deal, the company has also acquired a few IPs.
On partnering with the Reliance Group, Hojin Song, CEO of Bluesom Inc. said, “It’s a pleasure to partner Reliance Games in its phase of expanding global presence. I am certain that together we will be able to effectively cater to the mobile gaming markets globally.”
Reliance Games will be launching 3 games in the ‘social card game’ and ‘real time strategy game’ categories, on feature phones and smart devices in the next 3 quarters in Japan and Korea. Apart from these new games Reliance Games will also be launching its Hollywood IP based games localized for these markets.
Commenting on the milestone, Manish Agarwal, CEO, Reliance Entertainment Digital said, “Reliance Games, after the success of Real Steel & F1 2011 mobile games globally, has embarked on a journey of expanding its business beyond North America markets. With this acquisition in Japan & Korea Reliance Games has made inroads into the world’s largest mobile gaming markets and looks forward to tap the 5.5 Bln USD & 1.3 Bln USD mobile gaming markets of Japan & Korea respectively. Investment in the development studio at Busan, Korea and in the distribution team at Tokyo, Japan will enable us to develop games for local markets instead of trying to force fit western games in these markets. I have full confidence on teams at Korea and Japan to establish Reliance Games as a very innovative and successful gaming brand.”
The company has brought on board Hwa Seok Choi in the role of Chief Revenue Officer for Reliance Games Japan. Commenting on his new role, he said, “It is a great opportunity to be a part of Reliance Games’ global expansion strategy. I am looking forward to the successful games that we will bring to the mobile gaming markets in times to come.”
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