12:23 pm - Friday 20 October 2017

Reliance ties up with Lenovo to bring change in CDMA device ecosystem

By insightVAS - Fri Feb 01, 1:15 pm

To bring a change in the CDMA device ecosystem in the country Reliance Communications (RCOM) has announced its association with Lenovo. A range of innovative smartphones will soon be launched.

The complete range of smart-phones across screen sizes and processor speed will be attractively priced and works on CDMA and GSM network simultaneously and use the Reliance ‘Dual Core’ network advantage that switch calls between the two networks automatically based on the strength and quality of RF signals. The Reliance Lenovo co-branded smart-phones will be exclusively available to Reliance CDMA and GSM customers on its superior network with the widest coverage area covering over 20,000 towns across the country bringing in the best customer experience on the attractive smart-phones.

Commenting on the telecom market Liu Jun, President, Lenovo Business Group said, “The Indian smart-phone market represents solid growth opportunities where CDMA / GSM smart-phone penetration is still low. The consumer response to our smart-phones in these few months has been very encouraging. Having made strong inroads owing to our innovative product offering, we saw a great synergy with Reliance Communications to provide cutting edge phones for our consumers as a next step to penetrate the market further. With this partnership, we aim to replicate our China success and gain market share in the booming smart-phone market in India” .

The partnership is aimed to bring next wave of Smart-phones and tablets across the country with the widest footprint of High Speed Data network of Reliance. Special plans will be available across 2500 Reliance stores and also in 1000 exclusive stores of Lenovo.

Lenovo is the fastest growing smart-phone company and are best rated for their quality products. Reliance Communications being the market leader in data segment, this partnership with Lenovo will help to redefine the device ecosystem in the country. Reliance Communications offers the most advanced data plan under the “All Share” category where the customers can pool their data into one account and use multiple devices across smart-phones and tablets.

On this partnership Gurdeep Singh, President & CEO – Wireless Business, Reliance Communications Limited said“We are happy to announce our partnership with Lenovo to offer the most innovative dual technology smart-phones in the country. In line with our endeavour to develop the CDMA device ecosystem, the co-branded smart-phones are set to offer a superlative customer experience in terms of device, speed and coverage on our high speed data network offering the widest footprint across the country. We are confident that the unmet demand of an innovative CDMA smart-phone with exciting features at an attractive price point bundled with our most innovative “All Share” plans will fulfil the demand of every customer on our superior network.” 

 The Reliance Lenovo co-branded smart-phones will operate on the latest Android operating system with a dual core 1 GHz processor that supports all latest applications and comes with a strong battery life. The co-branded Smart-phones will be available across the widest distribution and retail network in the country managed by Reliance and Lenovo distribution channel.


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