03:46 am - Thursday 02 October 2014

Reliance’s BIGFLIX comes with a new avatar

By Parvina Purkayastha - Tue Nov 27, 5:34 pm

The new interface provides optimized browsing options with an easy navigation

Reliance Entertainment Digital unfolds a brand new user interface for its movies on demand service, BIGFLIX.com. The enhanced user interface provides optimized browsing options with an easy navigation.

With this change, users can easily discover the movie of their choice. With language as key navigation on the site, one can easily jump to his favourite language, use the large filters to select favourite genre or take a look at the new additions to catalogue in ‘Now Available’ section. Not only this, discovery is further aided by using the newly launched ‘Collections’.

Commenting on the newly designed user interface, Shreyash Sigtia, Business Head, BIG Flicks Pvt Ltd. Said, “We firmly believe that this change of UI shall help our subscribers to discover the movies that they want much faster and get engaged with our service. Every change brought about has been designed keeping in mind the consumer’s needs and ease. We have user’s who are ardent fans of a genre or actor. We thought of making a dedicated section for them and hence gave rise to ‘Collections’ making it easy for them to browse through the catalogue.”

Various collections like ‘BIG B Special’, ‘Rajni the Boss’, Deadly Devgan’, ‘National Award Winners’, ‘Old is Gold’, ‘Best of Bengal’, ‘Malyalam Megastars’, ‘Vintage Kollywood’, ‘Best of Mollywood’ and ‘Telugu Talkies have been added to start with.

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