Report: Smartphone shipment in Q2 increased, Apple’s share declines
By insightVAS - Mon Aug 12, 3:09 pm
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International Data Corporation (IDC) reports, handset maker giant Apple has posted a year-on-year decline in global market share in second quarter of 2013. Android and Windows Phone have managed to gain some share in the same quarter.
According to IDC Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 236.4 million smartphones in second quarter 2013, up by 51.3 percent from the 156.2 million units shipped in the same quarter of previous year. Second quarter shipments grew 9.3 percent when compared to the 216.3 million units shipped in first quarter of 2013.
“The iOS decline in the second quarter aligns with the cyclicality of iPhone,” says Ramon Llamas, Research Manager with IDC’s Mobile Phone team. “Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple’s market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share.”
“Last quarter we witnessed Windows Phone shipments surpassing BlackBerry and the trend has continued into the second quarter,” said Ryan Reith, Program Manager with IDC’s Mobility Tracker Programs. “Nokia has clearly been the driving force behind the Windows Phone platform and we expect that to continue. However, as more and more vendors enter the smartphone market using the Android platform, we expect Windows Phone to become a more attractive differentiator in this very competitive market segment.”
Android remained in the first position with strong contributions from Samsung and its Galaxy S4. Other vendors like LG, Huawei, Lenovo and ZTE also contributed to it and recorded double-digit shipment. All the vendors together accounted for 62.5 percent of all Android-powered smartphone shipments during the quarter.
iOS occupies the second position at the quarter end. Apple added new mobile operators to its camp, boosting short-term volumes and cementing long-term end-user relationships. What remains to be seen is how the new iOS 7 will be received once it reaches the market later this year, as much of the look and feel of the user interface has been revamped.
Windows Phone posted the largest year-over-year increase among the top five smartphone platforms, and in the process reinforced its position as the number three smartphone operating system. Driving this result was Nokia, which released two new smartphones and grew its presence at multiple mobile operators. But beyond Nokia, Windows Phone remained a secondary option for other vendors, many of which have concentrated on Android. By comparison, Nokia accounted for 81.6 percent of all Windows Phone smartphone shipments during second quarter of 2013.
BlackBerry witnessed its market share to decline during the quarter, reaching levels not seen in the history of IDC’s Mobile Phone Tracker. However, BlackBerry has shown steady progress since the launch of its BB 10 platform, which has grown to three models, additional mobile operators, and a greater presence within its total volumes. It is still early days for the platform, however, and BlackBerry will need time and resources to evangelize more end users.
Linux, with few vendors supporting the open source platform and virtually no global presence, barely scraped together a single percentage point of market share during the quarter. Most vendors have transitioned to Android and those that remain have limited presence within specific markets. It should be noted that IDC includes Linux-branded shipments in these numbers, and excludes Android-branded shipments. Several other branded variations of Linux, including Firefox, Tizen, and SailFish, are expected to launch later this year, providing a potential boost to volumes and market share.
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