Service revenue of Vodafone down by two percent
By insightVAS - Fri Feb 07, 3:10 pm
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It however reported 13.2 percent increase in service revenue on organic basis driven by continued customer growth, higher voice usage, improved voice pricing and increased data usage.
Mobile customers increased by 4.9 million during the quarter giving a closing customer base of 160.4 million at 31 December 2013, up 8.8 percent on last year.
It is mainly due to a 38 percent increase in mobile internet users and a 65 percent increase in usage per customer that data usage grew 117 percent. At 31 December 2013 active data customers totalled 45.7 million, including 5.2 million 3G subscribers.
The Vodafone group’s service revenue declined 4.8 percent year-on-year to £9.85 billion, due to a fall of 9.6 percent in revenue from the European market. During the quarter, about 66 percent of the Group’s revenue was accounted for by its operations in Europe.
Vittorio Colao, Chief Executive, said, “Our emerging market businesses are growing strongly, supported by consistent execution and accelerating demand for data. In Europe, conditions are still difficult, and we continue to mitigate these challenges through on-going improvements to our operating model and cost efficiency”.
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