10:55 am - Saturday 29 April 2017

Smartphone user base to reach 1.75 billion in 2014, says eMarketer

By insightVAS - Mon Jan 20, 11:46 am

Global smartphone users may reach to 1.75 billion this year, says market research firm eMarketer. This growth is aided by more and more adoption of smartphones, especially in emerging markets. The firm also said  global mobile phone users to reach 4.55 billion in 2014.

“The global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion in 2014. eMarketer expects smartphone adoption to continue on a fast-paced trajectory through 2017,” the firm said. Nearly two-fifths of all mobile phone users, close to one-quarter of the worldwide population, will use a smartphone at least monthly this year, it added.

The firm said the slowing mobile adoption will get a boost from developing regions in Asia-Pacific and other places.

The time period between 2013 to 2017, mobile phone penetration will rise from 61.1 percent to 69.4 percent of the global population, the research firm said in its ‘Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates’ report. Mobile phone users are fast switching over to smartphones as devices become more affordable and 3G and 4G networks advance, it added.

“More than 2.23 billion people worldwide, 48.9 percent of mobile phone users, will go online via mobile at least monthly in 2014 and over half of the mobile audience will use the mobile Internet next year,” eMarketer said. As per the analysts mobile data network expansion in emerging markets with a rising middle class and the adoption of smartphones and feature phones with Internet capabilities will fuel the growth of mobile Internet.

Rising low-cost smartphone devices with dual core processors and multi GB RAM being offered by many smartphone vendors will also lead to greater data consumption and a growth in communication over smart devices. In 2014, mobile devices will become the primary computing devices for many end users and smartphone users will seek full-functionality and access to major applications and data from their mobile devices.

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