12:58 am - Wednesday 22 November 2017

The App Center forays into more countries

By insightVAS - Tue Jul 10, 12:29 pm

Facebook has expanded ‘The App Center’ to the United States, Australia, Canada, India, Ireland, New Zealand, South Africa, and the United Kingdom. People in these countries will now see the App Center bookmark on the left side of their home page on Facebook.com and in the Facebook apps for iPhone, iPad, and Android.

Approximately 80% of people active on Facebook each month are outside the U.S. and Canada. The global rollout of the App Center will continue over the coming weeks so that more people can discover high quality games and apps with friends.

In the month since the App Center initially launched, it has helped millions of people discover new mobile and web apps. Specifically, game developer Kixeye has seen a lift in the quality of organic installs, and found that App Center traffic produces better than average revenue per user for its games War Commander and Battle Pirates. Similarly, a growing percentage of new players in Disney’s Marvel: Avengers Alliance are originating from the App Center, and those users are more engaged than those who come through other channels.

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