05:36 pm - Friday 28 April 2017

To deactivate VAS subscription SMS “STOP” to 155223

By insightVAS - Tue Mar 05, 5:18 pm

It is a common complaint of a mobile user that telcos deduct balance from their account for a Value Added Services (VAS) which the consumer has not even subscribed. Making a call to their call center is just wasting time and energy. But now TRAI has finally come to rescue and  its new initiative is really helpful to protect every mobile users’  interests.   

The user simply needs to SMS “STOP” to 155223 to deactivate all such VAS subscriptions which not subscribed. The mobile user will get an SMS listing all VAS services activated on the number and replying further will deactivate the selected VAS.

DoT has allotted ‘155223’ (toll free) as common short code for un-subscription of value added service. But it seems all Mobile Services providers have not implemented it. According to news reports, while testing this with  MTNL SIM in Mumbai there was no response in return for SMS sent to 155223 and calling 155223 bounce back a reply that “THIS FACILITY IS NOT AVAILABLE ON YOUR TELEPHONE”.

TRAI’s recent guidelines on VAS activation & charging are as below.

  • VAS can be charged to the customer only after getting verifiable confirmation from the consumer within 24 hours of activation of VAS through consumer originated SMS, e-mail, fax or letter. If no confirmation is received, within 24 hours, the VAS has to be deactivated without any cost to the consumer.
  • Confirmation through SMS to be obtained for renewal of subscription where there is insufficient balance in the account of the customer.
  • If there is insufficient balance in the account of prepaid subscriber, VAS cannot be automatically renewed and money deducted on subsequent recharge without explicit consent.
  • The service provider has to inform subscriber at least 3 days before the due date of renewal of a subscribed value added service, the due date for renewal, the charges for renewal and the toll free telephone number for unsubscribing of such value added service.
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