txtWeb partners with Bharti Airtel to launch a text-based app store
By insightVAS - Tue Mar 04, 9:22 pm
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txtWeb in association with Bharti Airtel has announced the launch of a unique text-based app store for the masses in India. This app store enables Airtel users, across any mobile device, to get access to a plethora of information ranging from academic content, social networking, sports, breaking news, financial tools to games and more.
The service will be available nationally at a minimal cost of 50 paise per SMS and also in packs of Re. 1 for 2 days, Rs. 7 for 15 days and Rs.15 for 30 days. To get started, users have to simply SMS “HELLO” to 51115 to get the list of apps and start using them, without any hassle of downloading.
txtWeb enables mobile phone users to discover and consume information from the internet by simply SMSing keywords such as @wiki, @email, @cri, @gold, @movies, etc. The app platform also has an intelligent search feature that allows users to find answers to a range of queries from upcoming festivals, new movie releases to locations in a specific area. Users “pull” information from txtWeb as per their requirements without getting spammed from senders. Currently, txtWeb has over 11 million users across India using one or more of the 3500 active apps built by developers and businesses across India.
“Airtel is a leading mobile service provider in India and this collaboration is going to democratize access to information and bring the benefit of the internet to the masses. txtWeb was conceptualized to empower users with information and entertainment regardless of their mobile device and our partnership with Airtel will further support this concept,” said Manish Maheshwari, Managing Director, txtWeb.
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