Vodafone launches Be Smart initiative to drive 3G adoption
By insightVAS - Tue Mar 11, 8:26 pm
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Overall data growth is 60 percent of the YOY growth with 3G growing at triple digit. There are about 50 percent of HSPA users who are still either on 2G or not using data. This initiative is focussed at tapping these non 3G users and drive high speed 3G adoption.
Subrat Padhi, Business Head –Delhi, Vodafone India said, “Vodafone is a leading telecom service provider in Delhi & NCR with approximately 92 lakh customers. A visible spurt in the demand for Smartphones indicates a growing need for high speed connectivity. Basis our insights, we feel there is tremendous potential for customers using latest technology enabled handsets to adopt 3G on their phones to get the best experience. Our new ‘BE SMART’ Mobile Internet initiative targets these smartphone users and we hope to intrigue, excite and educate them on the faster, smarter and better experience of using 3G on their handsets on the go. The idea is to communicate to our consumers that smartphones are incomplete without Vodafone 3G and to enable the users to get maximum out of their handset by associating with 3G”.
This ‘BE SMART’ initiative is in line with Vodafone’s overall strategy to democratise data and enhance awareness on the benefits of mobile internet to both current as well as prospective customers. The new ‘BE SMART’ initiative projects real life situations with popular mobile applications ranging from videos & music, navigation, social networking, online gaming, live stock market updates etc. It engages with the audience communicating the message of ‘Smartphones are incomplete without Vodafone 3G’, in a stimulating and interesting manner.
- 141 views