05:39 pm - Friday 28 April 2017

Vodafone with ICICI Bank introduces mobile money transfer and payment service M Pesa in NE states

By insightVAS - Tue Nov 12, 12:01 pm

Vodafone India and ICICI Bank launched mobile money transfer and payment service ‘M-Pesa’ in Assam and other North Eastern states.This service will empower the unbanked and under-banked sections of the population gain access to financial services via mobile phone.

Using their ‘M-Pesa’ account, customers can at their convenience deposit and withdraw cash from designated outlets, transfer money to any mobile phone in the country, remit money to any bank account in the country, Vodafone Business head (M-Pesa) Suresh Sethi said. The account can also be used for making payments to recharge mobile, clear utility bills, pay DTH service subscription, shop at select shops and participate in e-commerce/m-commerce.

‘M-Pesa’ effectively leverages the combined strengths of Vodafone’s global expertise in the domain of mobile payments and significant distribution reach in India plus the security of financial transactions provided by ICICI Bank, Vodafone Operations Director (East) Bjas Murthy Murthy said.

Registering for ‘M-Pesa’ is easy and simple. Vodafone customers need to visit an ‘M-Pesa’ agent outlet, fill up a form, submit identity, address proofs and deposit a minimum amount along with it to open their ‘M-Pesa’ account.

Business Head in Assam and North East, Pushpinder Singh Gujral said the service would now be available in over 350 towns, 130 Tehsils, 40 districts through more than 1,200 specially trained authorised agents and across 91 Vodafone exclusive retail and mini stores in Assam and the Northeast. He added, “‘M-Pesa’ is a safe, secure and convenient service to transfer money and make payments beyond the reach of traditional banking channels. For households where the earning members migrate to larger cities, ‘M-Pesa’ will be the best way to send money back home.”

‘M-Pesa’ has been rolled out in Delhi, Mumbai, Kolkata, West Bengal, UP East, UP West, Bihar, Jharkhand, Rajasthan, Maharashtra and Goa, he said, adding it would be made available across the country in a phased manner.

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