WeChat launches ‘WeChat Games’ and announces partnership with AskMe for an Official Account
By insightVAS - Thu Jan 16, 4:19 pm
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WeChat the social communication application, today announced two new updates – ‘WeChat Games with version 5.1 release’ and ‘AskMe Official Account on WeChat’. ‘WeChat Games’ allows users to discover new addictive games, share scores, post their achievements and compete with their fellow WeChatters.
WeChat Games on Version 5.1 are an extension of WeChat’s core philosophy of providing its users with an ‘All In One’ app experience. There are 4 games which have been rolled out – ‘GunZ Dash’, ‘2Day’s Match’, ‘Craz3 Match’ & ‘Pencil Pilot’. Users can discover the games on WeChat and can download on their Smartphones separately from the respective platform App stores. WeChat users can play the games, share their scores, post their achievements & invite their friends to join the excitement.
The games are also enabled with location based services, by which the users can challenge their nearby friends and other users on WeChat. Game lovers on Smartphones can play these action, adventure and puzzle based games through WeChat and stay hooked all day. Users can also buy add-on items though in-app purchases to bolster their in-game capabilities.
Speaking on WeChat Games on Version 5.1, Nilay Arora, Vice-President, Marketing & Business Development, 10c India Internet Private Ltd. said, “WeChat is a global pioneer in creating an ecosystem of user communication, value added by richer experiences of Games, Interactive services on top of Official Accounts and more. Launch of WeChat Games on Version 5.1 is a step towards creating deeper engagements within the platform for users and their friends. With Games like GunZ Dash, Craz3 Match and more Indian WeChat users can now enjoy a seamless social mobile gaming experience like never before. Along with this, enhancements in WeChat version 5.1 such as capability to increase group chat members to 100 and release of ‘StoryCam for WeChat’ means that there is never a boring moment in an Indian youth’s life using WeChat.”
WeChat also announced its partnership with AskMe, which has opened an ‘Official Account’ on WeChat (WeChat id: AskMeSearch), where users can get easy access to local searches, deals and classifieds at their respective locations while remaining within WeChat.
WeChat users will be able to access online information on SMEs across local search, deals and classifieds through their WeChat application. People can post their classifieds through voice apart from web and mobile and these ads will now be available to WeChat users in India. AskMe will also provide information on the trending restaurants, deals of the day. It will also feature classifieds on vehicles, mobile, property and jobs. For the first time SME/Merchants would also be able to reach out to their audience on WeChat.
Official Accounts is a feature unique to WeChat that provides brands with an opportunity to brands to connect and interact with their audience through a one-on-one communication and services engagement.
Expressing his views on this relationship Jaspreet Bindra, CEO, Getit Infomedia, said, “WeChat is an extremely popular messaging application and through an ‘Official Account’ on WeChat, AskMe will be able to establish a direct connect between the SMEs/Merchants & their customers. We are delighted to partner with WeChat as this will further enable us to strengthen our understanding of SME &customer demands and needs. We are hopeful that our users will make full use of this service and benefit from it.”
Also, speaking on the partnership, Nilay Arora, Vice-President, Marketing & Business Development, 10c India Internet Private Ltd., said, “WeChat has always strived to build a richer ecosystem for our users through which they can communicate with friends, enjoy interactive services & utilities, and follow their favourite Brands & Celebs. The AskMeSearch Official Account is a fantastic utility for WeChat users as now they can do free location specific, text based local searches on their Smartphones anywhere while they’re using WeChat. We hope this will add value for our users and build a deeper engagement within WeChat ecosystem.”
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