YouTube Launches Its Own iPhone App
By Parvina Purkayastha - Tue Sep 11, 4:13 pm
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The name of the game is monetization.
YouTube and its partners want to get paid for the videos that run through its app, something they weren’t able to do through the Apple-built app that came pre-installed with previous versions of iOS. For the first time in a native iOS experience, YouTube will show pre-roll adds ahead of its mobile videos. That’s the bad news.
The good news is that with more monetization comes more content. Thanks to mobile ad capabilities baked into its own app, YouTube will unlock tens of thousands of music videos from VEVO and others that were not viewable on the old app.
In addition to more content, the new app improves the discovery experience, especially for YouTube fans who are well tapped in to the video site. By swiping your finger to the right, viewers will be able to check out a new YouTube channel guide, which will highlight all of their subscribed channels, giving them easier access to the content they care about most. It’ll also let them flip through related videos, comments, and more videos — even while they’re watching one on their iPhone. The new app also has an improved search experience, with autofill to give users suggestions while they enter search terms.
In addition to better discoverability, the new app also adds more ways for its users to share interesting videos with their friends and followers on the social networks. That includes connections to share with Google+, Facebook, and Twitter. Users can also send videos to friends via text message or through email.
The new iPhone app is just one more step toward increased monetization throughout a wide range of profiles. YouTube has rolled out new apps for Google TV, Xbox Live and PlayStation 3. It also rolled out skippable ads on mobile devices, and the iPhone will be one of those mobile devices supporting that technology.
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