05:42 pm - Friday 28 April 2017

Zapak Mobile Games achieves milestone of 100 million downloads on Nokia Store

By insightVAS - Mon Apr 22, 11:25 am

The mobile gaming division of Reliance Entertainment Digital, Zapak Mobile Games has recorded a 100 million downloads on Nokia Store.

The gaming site is popular globally due to its smash hit titles like Real Steel, Total Recall, F1 2011, Ben 10 and ICC Cricket etc. It had recorded 50,000, downloads only a 14 months ago and this momentous increase in the number of downloads to 100 million positions Zapak Mobile Games on number 1 in India on the Nokia Store.

After reaching the pinnacle Chaitanya Prabhu, Business Head – India, Zapak Digital Entertainment said, “We are elated to have witnessed the milestone of a 100 million downloads of our games on the Nokia Store that positions us on No.1 in India on the store. This achievement further reinstates the popularity of Zapak Mobile Games amongst users of Nokia devices. We are encouraged to continue developing games that will continue to keep the gamers entertained and engaged. The Nokia Store has always been a great platform to partner with and we look forward to many more milestones in times to come.

A total of 22 games with over 1 million downloads that included titles like Chhota Bheem Racing, Ninja Strike, ICC Cricket World Cup 2011, WWERaw and Ben 10 Ultimate Alien contributed in accomplishing the 100 million mark. The highest number of downloads were recorded for the game T20 Cricket 2012 with 7.76 million downloads; followed by Border War Face Off with 5.83 million downloads.

India occupies the top position amongst the top 5 countries where maximum downloads were witnessed with 57,418,175 downloads. It was followed by Vietnam (4,864,552), Pakistan (4,292,564), Indonesia (3,646,806) and Thailand (2,752,993).

Commenting on the success of Zapak Mobile Games, Gerard Rego, Head Developer Experience, Nokia India said, “India is big on gaming today and gaming app downloads are growing at a robust rate. Being the largest app store in the country, Nokia store witnesses over 80 million downloads per month of which gaming is one of the most popular categories. Zapak Mobile Games’ relevant and engaging content has successfully tapped the preferences of the young Indian consumers and they are hooked on to it with great excitement. With a lot of first time internet users experiencing data consumption on our Asha range of devices, the success of Zapak Mobile games on Nokia Store elucidates the fact that consumers across price points today prefer superior experiences on their mobiles.

Zapak Mobile Games presently offers over 350 mobile games on the Nokia Store. These games are spread across genres like Action, Racing, Adventure, Sports, Tragedy, Arcade, Puzzle, Trivia etc.

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