NEW DELHI: Mavenir has launched its Communications Platform-as-a-Service (CPaaS) that the US-based telco software provider said will allow Communication Service Providers (CSPs) to increase monetization of their network assets, tap into trends such as conversational commerce and create rich messaging experiences.
“Mavenir’s CPaaS combines Application Programming Interface (API) enablers and turnkey applications to deliver a complete customer engagement and business messaging monetization solution for Communications Service Providers,” the company said in a statement.
CPaaS enables digital transformation, helping businesses improve customer engagement and increase efficiency, and represents a growing business opportunity for CSPs, according to Mavenir.
“CSPs looking for new revenue streams can directly offer businesses a way to integrate communications capabilities within existing business applications and processes, leveraging their existing network assets to provide reliable traffic termination,” the company said.
Mavenir said its CPaaS offering can enable CSPs to expand their capabilities to deliver multi-channel mobile-native messaging such as Rich Communication Services (RCS) on Google Business Messages, Apple Messages for Business, SMS, and MMS.
The company’s CPaaS offering also includes turnkey applications such as Smart 2FA, Campaign and Chatbot Studios, Visual Flow Builder, SMS Message Exchange for Webex and Microsoft Teams, Number Masking, and programmable APIs for voice, video, omnichannel messaging, and WebRTC capabilities.
Lastly, the statement added that by using Mavenir APIs and SDKs, CSPs can create services for addressing specific industry verticals such as healthcare, financial services, and others. ”The combination of immersive features and mobile business communication enablers into an integrated solution empowers CSPs with an even broader set of services to solidify their customer engagement initiatives, while expanding their share of revenue in the business communications value chain,” said said Jorgen Nilsson, President of Enterprise Connect Solutions at Mavenir.
Mavenir CPaaS is available as a SaaS offering, managed and operated by Mavenir in the public cloud and offered in a pay-as-you-grow model that it said will minimize upfront investments, accelerating time to market.