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NEW DELHI: 3,000 registered senders have complied with the Telecom Regulatory Authority of India’s (TRAI) recent directive on whitelisting of URL/APK/OTT links, according to a Ministry of Communications statement on Thursday.
“So far, over 3,000 registered senders have complied with this requirement by whitelisting more than 70,000 links. Senders who fail to whitelist their links by the due date will not be able to transmit any messages containing URL/APK/OTT links,” said the ministry.
To curb the misuse of URLs (Uniform Resource Locators) in messages, the telecom regulator issued a Direction on August 20, 2024, instructing all telecom carriers to block any traffic containing URLs, APKs (Android Package Kit), or OTT (Over-The-Top) links that have not been whitelisted.
The direction is set to be implemented by October 1, 2024.
“To ensure smooth flow of SMS traffic containing URLs, TRAI advises registered senders to promptly upload their whitelisted URL/APK/OTT links to the portal of the respective Access Providers,” the ministry said.
The ministry said the initiative is designed to safeguard consumers from unsolicited messages containing malicious links while fostering transparent and secure telecommunications.
“By complying with these new rules, both Access Providers and registered senders can help in creating a more reliable and safe messaging environment,” the ministry said.
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