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In an effort to curb spamming through telecom channels, the regulator has directed that service providers must make their mobile apps and web portals more user-friendly to register complaints.
“Telecom Regulatory Authority of India (TRAI) has mandated Access Providers to ensure that options for UCC complaint registration and preference management are easily accessible on Access Providers’ mobile applications and websites,” it said in a direction on Monday.
In accordance with the Telecom Commercial Communications Customer Preference Regulations (TCCCPR) 2018, subscribers can give their consent to enterprises who wish to send commercial SMS or calls. The regulations further allow users to select fine-grained preferences such as categories of businesses they wish to allow like banking, real estate etc, days of the week when they are open to receiving commercial messages and even time of the day.
TRAI has asked telcos to make this procedure for complaint registration and preference management easily accessible and simpler.
“Essential details for the registration of complaints should be automatically populated, if users grant permission to access their call logs and other relevant data,” it said in Monday’s notification.
Further, it has also strengthened the complaints monitoring system by changing the Performance Monitoring Report (PMR) formats.
“In order to have more granular monitoring, all Access Providers will be required to submit PMRs on a monthly basis, as opposed to the previous quarterly reporting cycle,” the authority said.
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